Store Setup & Launch
Account structuring, brand registry readiness, and launch sequencing that minimizes time-to-market.
Amazon Operations Specialist
Ziye “Andy” Lin Building and optimizing Amazon stores from 0 to 1
I help brands launch and scale Amazon marketplaces through disciplined product research, conversion-focused listings, and data-driven advertising optimization. My work blends marketplace operations, performance marketing, and e-commerce growth strategy to deliver measurable results.
Focus Areas
- Store launch strategy, brand positioning, and listing architecture
- Keyword and product research to validate demand and pricing
- Advertising optimization across Sponsored Ads and DSP signals
Open to overseas opportunities
Hong Kong · United States · Global marketplaces
ABOUT ME
Ziye “Andy” Lin — Amazon Operations Specialist
I build and scale Amazon stores from 0 to 1, combining data-driven product research, listing optimization, and advertising performance management. My focus is delivering measurable marketplace growth through disciplined execution, clear process design, and continuous conversion and profitability improvements.
Across store launches and ongoing optimization, I strengthen operational foundations, improve keyword and content relevance, and elevate campaign efficiency to achieve sustainable results for cross-border e-commerce brands.
Professional focus
- Amazon store launch & operational setup
- Listing optimization, keyword strategy, and A+ content
- Advertising optimization with ROAS and TACoS control
- Performance reporting and growth roadmap execution
POSITIONING
Marketplace operations • Performance marketing • E-commerce growth
CORE SKILLS
Operational strengths that move Amazon stores from zero to scale
Focused on measurable growth, I combine marketplace fundamentals with data-driven optimization to deliver predictable performance across new launches and mature catalogs.
End-to-end store ownership with cross-team alignment
Product Research
Demand validation, margin modeling, and keyword demand signals for data-backed selection.
Listing Optimization
Conversion-driven titles, bullets, and A+ modules aligned to high-intent keyword clusters.
PPC Advertising Optimization
Campaign structure, bid strategy, and search term mining to improve ROAS and TACoS.
Sales Analysis
Weekly and monthly KPI reviews to pinpoint growth levers and revenue leakage.
Competitor Analysis
Tracking price, positioning, and review gaps to shape differentiation strategies.
Cross-functional Coordination
Alignment across product, design, logistics, and finance to ensure cohesive marketplace execution.
Amazon Operations Case Study
Building an Amazon Store from 0 → 1
A concise, recruiter-friendly walkthrough of how Ziye “Andy” Lin structured operations, selected products, optimized listings, and refined ads to establish an Amazon store and drive steady growth without overclaiming.
Focus Areas
Store setup · Product research · Listing optimization · Advertising efficiency · Iterative improvement
Challenge
Launch a new Amazon storefront with no historical data, build initial product visibility, and validate demand while maintaining operational discipline across setup, catalog, and fulfillment planning.
Actions Taken
01
Store foundation & compliance
Structured account setup, category mapping, and fulfillment workflows to align with Amazon policy and prevent early operational friction.
02
Product selection & research
Evaluated demand signals, competitive density, and pricing corridors to prioritize a focused starter assortment with healthy margin potential.
03
Listing optimization
Refined titles, bullet hierarchy, and keyword coverage; aligned imagery and A+ content structure to improve shopper clarity and conversion confidence.
04
Advertising setup & iteration
Built initial PPC campaigns with keyword segmentation, added negatives, and iterated bid strategy to control spend while learning demand patterns.
05
Performance reviews
Established weekly review cycles for search terms, conversion signals, and inventory rhythm to guide incremental listing and ad improvements.
TOOLS I USE
A focused stack for Amazon operations
Lean, proven tools for store launch, growth, and ongoing optimization.
Seller Central
Amazon Ads Console
Brand Analytics
Amazon Attribution
Vine / Review Programs
Logistics & Inventory
Marketplace Operations
Order health, listings, catalog updates, inventory planning, and policy compliance.
- Amazon Seller Central
- FBA / FBM workflows
- Listing quality dashboards
Research & Optimization
Keyword research, competitor benchmarks, and opportunity sizing for new launches.
- Helium 10
- Jungle Scout
- Listing split tests
Performance Marketing
Campaign structuring, bid management, and funnel performance tracking.
- Amazon Ads Console
- Search term mining
- ACOS / TACOS tracking
Analytics & Reporting
Custom dashboards and weekly reporting to monitor revenue, margin, and conversion.
Excel
Google Sheets
Looker Studio
Brand Analytics
Workflow & Collaboration
Documentation, task visibility, and cross-team alignment.
Notion / Confluence
Playbooks
Asana / Trello
Tasks
Slack / Email
Ops Comms
EDUCATION
Academic foundation & professional training
Formal education and practical training that support marketplace operations, performance marketing, and data-driven decision making.
Placeholder-ready — update with verified details
Degree
YearBachelor’s / Master’s Degree Title
Institution Name, City & Country
Focused on business operations, analytics, or a related field. Replace with your verified degree details.
Certification
YearMarketplace Operations / Performance Marketing
Provider or Training Institution
Structured program covering ad optimization, keyword research, and store growth frameworks.
Specialization
YearE-commerce Analytics & Growth
Platform or Professional Course
Advanced modules on marketplace data interpretation, profitability analysis, and operational scaling.
Resume
Download a concise view of my Amazon operations experience
For a fuller overview of my store launch, optimization, and performance marketing work, you can request or download my resume. The file link will be added here before submitting applications.
Resume PDF
Prepared for international recruiter review and easy screening.
Button is a visual call-to-action pending the final file link.
Contact
Let’s discuss your Amazon growth goals.
I welcome conversations with recruiters and hiring managers about Amazon operations roles, marketplace growth, and store optimization projects. If you’re exploring opportunities, collaborations, or interview scheduling, please reach out using the form.
Preferred contact method
Email or professional messaging — update the form fields to match your process.
Response time
Typically within 1–2 business days.